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Catalogs
A product information repository and database publishing
system that enables merchandizing, marketing, creative, and
production personnel to manage entire promotions, product mixes, and
the visual assets used in display ads and catalogs.
Teambase is designed for: Retailers and Manufacturers
managing diverse product information and associated
digital assets, creating and delivering multi-channel
advertising promotions, and tracking the results of
their advertising across multiple campaigns and programs.
Teambase.retail
provides a complete set of tools for
managing catalogs from start to finish. Merchandisers can plan and layout an entire promotion, while copywriters
and product managers efficiently define, aggregate and categorize
products. Designers work with intelligent page templates and layout
tools developed to maximize their creative skills. This toolset is fully
integrated with Teambase's existing content, workgroup, and workflow
management capabilities, creating a robust system for catalogers,
retailers, and product marketing companies.
The Teambase
software allows all users in the merchandising and advertising
workflow to achieve ultimate productivity with one common toolset to
create, manage, build and publish highly versioned promotions across
all customer work areas.
Agile Enterprise is the leader of versioned promotion solutions that
allow retailers and catalogers across all industry segments to
compress the promotions cycle, reuse existing digital media, and
version their item message to increase accuracy, efficiency, and
profitability. Through Teambase
Promotion Manager buyers, merchandising managers, copywriters and
graphic artists create and manage digital assets and content, plan,
build and version promotional events, and publish the completed
flyer, catalog, or web content. |
For Example: A large department store chain
utilizes Teambase to fully manage the publishing
of its weekly ROP’s and newspaper inserts.
Promotion and Product information that originates in the
retailer’s enterprise system is imported and managed
using Teambase’s Promotion Management tools. Every
Promotion detail is scheduled and planned in advance,
from the page Templates to be used to the specific
Product and Price versioning requirements. Simple
web-based tools support the generation, routing, and
approval of product copy and new photography. Page
Templates assigned at the onset of the Promotion are
available for designers to pick-up at any time.
The correct Product copy and Images are automatically
assembled on the page, giving the designers more time to
be creative. Designed pages are easily routed
through various stages of editing and on-line soft
proofing, and at the appropriate time final prices are
automatically updated from the retailers enterprise
system. Teambase’s automated page-assembly and
dynamic pricing features enable the retailer to
dramatically decrease cycle times, while fine-grained
tracking capabilities and powerful reporting tools
enable merchandisers and category managers to closely
monitor their advertising effectiveness.
A national newsprint advertiser utilizes Teambase to
manage multiple market versions with various ad sizes,
product promotions, and pricing requirements for
delivery to over 70 newspapers weekly. Page Templates and Ad
Modules containing art, product copy, and placeholders
for dynamic pricing are designed in Teambase and
approved in advance. As the deadline approaches,
the product and pricing updates are imported directly
from the advertisers merchandise control system and the
various market versions are built automatically.
Teambase’s unique combination of centralized content
control and approval, automated page assembly, and
dynamic pricing ensures accuracy and consistent brand
recognition across local and regional markets.
A manufacturer of thousands of diverse consumer
products employs Teambase as its Product
Information Repository. The entire product life-cycle is
managed from the initial inception and collaboration to
the delivery of product information to the
manufacturer’s web-based product catalog and its retail
partners. |
